POP UP Shops

The Code Happy Team decided to do a POP UP Shop concept.  Even though we had over 2,000 products ready to go, we wanted to test the market and our audience to see if we were on the right track.  POP UP's are short sprint concepts and in our case, we decided to only sell 25 products for two weeks and at full MSRP.  

We knew we had an audience of over 521,000 nurses to communicate to but we decided to market to only 45,000.  National hit rates are between 2%-3% and conversion rates also are between 2%-3%.  During our first week, we exceeded that by over 12% and with only a fraction of the audience.  In addition, our sales forecast went up and did it in half the time and with limited product.

We plan to run our next POP UP shop November 22nd- December 13th.  We will find out more metrics on what works and what doesn't.  Our plan is to have 50 products under 50 dollars.