On June 20, Facebook announced that its photo-sharing application Instagram will now have a video feature in order to compete with video-sharing application Vine. In a blog post, Russ Somers, VP of Marketing for Invodo, talks about the announcement and what it will mean for brands and retailers.
In Instagram, users will be able to add filters to enhance the video content. For example, the “cinema” feature allows users to create professional-looking video with less camera motion. Merchants can also display the video with a preview image which is more likely to gain clicks.
Consumption of videos will soon make up 90% of web traffic, but many sites (outside of YouTube and other media sites) still have images and text as the dominant form of content. This will be true of ecommerce sites.
Brands and retailers should create a lot more video content. It’s not just a home page video but a video to assist shoppers at the category and product level as well as after the sale.
Use video in all your channels to reach consumers. Encourage consumers to comment on video, interact with video and respond to video.
Bottom line: videos are the marketing vehical of the future. Go Pro has become marketing genius out of this.
Thursday, June 20, 2013
Here are 8 Simple Ways to Inspire Yourself at Work.
Whether you're a CEO, an intern, or anywhere in between, It can be difficult to stay motivated at work. There are priorities, challenges and distractions and you don't necessarily have to climb a mountain to find your inspiration. There are people who help you - and perhaps people who hinder you. There are office politics, layoffs, and lost clients to contend with. Even if you have an inspiring boss, mission, and culture, it can be helpful to have your own tools to drive you and inspire you. Here are eight ways I've found to get myself in a good place to be productive, at work and in life, when I'm in need of some inspiration:
Reading can be very valuable, but writing requires more thinking, and so it can be even more valuable. Write about something you're passionate about - write about how to solve a problem, or write an article about your business that you wish you had read yourself a year ago. You don't even need to publish it for writing to be effective. But if you do want to publish it, here's how to become a better writer.
3) Exercise.
Sometimes you just need to get the blood flowing. Go for a walk, or a run, or a workout. There are two great advantages of exercise: First, it's healthy for your body. Second, it forces you to spend time thinking - time when you can't be on your smartphone or otherwise distracted. As little as 15 minutes of movement can burn some calories - and set your mind on fire with new ideas and inspiration.
4) Write a thank you note.
Not a thank you email, or a thank you text, or even a thank you phone call - a physical, hand-written thank you note. Tony Robbins said, "Gratitude is the antidote to the two things that stop us: fear and anger." I have found that is impossible to feel upset and grateful at the same time. So every morning, I start out my day by writing three thank-you cards. Here's more about my thank-you card routine.
5) Perform a random act of kindness.
The ironic and amazing thing about acts of kindness is that they end up being kind-of selfish, because you feel SO great after doing them. Open a door for people leaving it for awhile. Help an elderly lady cross the street. Buy a homeless man lunch. Retweet a bunch of people. Whatever you do, take your mind off of yourself and your problems and focus on helping another person. You'll come back feeling rejuvenated.
6) Read inspiring quotes.
Reading a book or even an article can take more time than you have to spare sometimes. So it's worth looking at inspiring quotes from great leaders, writers and thinkers of the past. Google makes it easy - simple search for "Inspiring quotes about [whatever it is that's on your mind]," and feel better within seconds. Here are 25 of my favorite inspirational quotes for leaders.
7) Listen to music.
Plato said, "Music is the movement of sound to reach the soul for the education of its virtue."Looking to educate your soul? Or perhaps just to let off some steam and feel better about the work before you? Turn on your Itunes, or Spotify, YouTube, or even the radio, to elevate your mood through music. Here are 21 songs to inspire you at work- favorites from 21 entrepreneurs I know.
8) Watch an inspiring video.
As inspiring and uplifting as music can be, video can be even more inspiring. Whether it's your favorite movie, or, if you don't have time, a short video you find through a quick search on YouTube, you can get in a good mood in just a few minutes. Here are two of my favorite inspirational videos on YouTube, courtesy of "Facing the Giants" and Britain's Got Talent respectively:
Whether it's through reading, writing, music, video, or your own virtuous activities, inspiration is absolutely within your reach, anytime you seek it. Whatever challenges lie ahead for you at work, and in life, I hope you'll embrace these tools to inspire yourself when needed.
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Now it's your turn. Which of these tools do you use to inspire yourself? What are yourfavorite inspirational books, songs, quotes, and videos? Which of these tools will you try the next time you're in need of some inspiration? Let me know in the Comments section below, and please do share this article with your network if you feel so inspired.
Tuesday, June 18, 2013
Mark Pattison conquers Kilimanjaro while raising thousands of dollars for Kids
Mark Pattison summited Mt. Kilimanjaro June 13th,2013 along with sherpa "David" to conquer the first of the worlds tallest summits on each continent. The others include; Aconcagua, Vinson, Elbrus, Denali, Carstensz Pyramid & Everest. Mt. Kilimanjaro is 19,340 feet and is the tallest mountain floor to ceiling in the world. If successful, Mark would become the first NFL player to summit the Seven Summits.
In additon to this accomplishment, Mark also raised $9,400 for West Coast Sports to benefit kids in the greater Los Angeles area.
Mt Kilimanjaro 19,340 feet
Saturday, June 1, 2013
Today is my first blog with Maverick Consulting Company. I am off to Africa next week June 7th, 2013 and really excited to go climb Mt. Kilimanjaro. The elevation is 19,333 so I am a bit concerned about the altitude and my body chemistry. We shall see.
I am very grateful to my sponsors who are supporting me on this adventure. Props to: Go Pro, Outdoor Research, Bonk Breaker Bars & Dog Town Coffee.
