Why Great leaders start with the "Why" before the "What"

This TedX presentation was recently passed to me by my friend who owns Outdoor Research who has successfully answered the WHY they make great outdoor gear vs using the WHAT or the HOW which most companies mistakingly do.

By creating a powerful why, they have created a social ecosystem in which inspires their customer to better relate to their mission statement.

I encourage you to watch this video by Simon Sinek who aptly gives examples of great people who set out with certain goals and answered the why before the what which led them to tremendous heights.